Imagine a world, or a tiny microcosm of a world, in which clever people who got along quite well (let’s call them The Group of Erudite Friends) could work together to make things. You know, like cool things.
Now, imagine a basket of unicorns.

And now back to The Group of Erudite Friends. If such a group were to exist in the aforementioned microcosm and they created a web page. That web page would be AWESOME! Wouldn’t it?